Most brand projects take two to three months. Ours takes two weeks. Not because we cut corners. Because we've cut everything that doesn't need to be there.

Here's how it actually works.

Why two weeks is possible

Three reasons.

First, AI-powered research. The competitive audit, market landscape, and positioning analysis that used to take a strategist two weeks now takes a day. We use AI to gather and synthesise the research, then a senior strategist interprets it and builds the positioning.

Second, senior team. Everyone working on your brand has done this dozens of times. Nobody's learning on the job. Nobody's waiting for a creative director to review their work. The people doing the work are the people making the decisions.

Third, no committee. Traditional agencies have account managers, project managers, junior designers, and creative directors in a chain. Every decision passes through four people. We have two. You talk directly to the people building your brand.

Week one: strategy and positioning

The first week is about getting the foundations right. We run a 90-minute kickoff session with your founding team. We cover your market, your competitors, your audience, and where you want the company to be in 12 months.

From that session, we build your positioning framework. Who you are. What you do. Who it's for. Why it matters. How you're different. This isn't a 40-page brand strategy document. It's a sharp, usable framework that your team can actually reference when making decisions.

By the end of week one, you've approved the strategic direction. No ambiguity going into the design phase.

Week two: visual identity

Week two is where it gets tangible. We design the full visual identity based on the approved strategy. Logo and logomark. Colour system. Typography. Layout principles. Illustration or photography direction if needed.

You see concepts on Monday. We refine through the week based on your feedback. By Friday, the identity is final and the assets are in production.

What you get at the end

A complete brand system, ready to use. Specifically:

- Positioning framework and messaging guide - Logo suite (primary, secondary, icon) in all formats - Colour system with primary, secondary, and accent palettes - Typography system with web-ready fonts - Brand guidelines document - Website-ready asset kit - Social media templates - Pitch deck template

Everything is built to be implemented immediately. Not a PDF that sits in a Google Drive folder. A working system your team can use from day one.

Who it's for

The sprint works best for two types of company. Post-raise companies who need to look the part now that they've got capital and a timeline. And companies outgrowing their MVP brand, where the product has matured but the brand still looks like it was built in a weekend.

If you're pre-product or pre-revenue, it's probably too early. If you're post-Series B with a 50-person marketing team, you might need something more complex. For everyone in between, two weeks is plenty.

Got a launch coming? Let's talk.